Friday, July 8, 2016

How can we utilize Social Media for Business Marketing?

Social Media Marketing

If you are new to Social Media and want to promote business through it, this blog post might be helpful for you to understand the social media marketing. No doubt, social media is the biggest gift of modern technology in the present context of the world. Nowadays, it has been a part of our lifestyle or even if we get a minute time free from our busy schedule, we use the social media to keep up-to-date our-self.

As the new concept and ideas have been growing in the IT field, the use of Social media is also growing and in the context of Nepal, it has been a part of SEO or business promotion through online. We spend more than 25% of our online time on social media promoting content or business promotion matters.

Before we go deep into the social media tips and tricks, first we should know some key points about the social media, what is actually social media?

What is Social Media?

"Social Media" is a way to communicate in a group or single and interact online. It's a great platform for the people, companies and business organizations to create, share and exchange the business ideas, careers, pictures and feelings in online network. People can exchange their views, feelings and ideas through the media which are not possible through other media like Television, radio, newspapers or magazines.

As social media usage has become increasingly widespread, it has a large extent come to subjected to commercialization for business marketing. Through the social media, one can buildup the networks for sharing, learning, exploring, advertise, using for document memories and form friendship. Usually social media has the following features to its users
  • User Accounts
  • Profile Pages
  • Friends, Followers, Groups, hashtags and many more
  • News Feeds
  • Notifications
  • Information Updating, Saving, Posting, Uploading
  • Like, Subscribe, Share and Comment sections
  • Review, rating and voting systems

The most popular social media networks are

  • Facebook
  • WhatsApp
  • Facebook Messenger
  • QQ
  • WeChat
  • QZone
  • Tumblr
  • Instagram
  • Twitter
  • Baidu Tieba
  • Skype
  • Viber
  • Sina Weibo
  • Line
  • Snapchat
  • Youtube
  • Linkedlin

What is Social Media Marketing?

Social Media marketing is the process or method of promoting our business or website through social media sites like Facebook, Twitter, Google Plus, Youtube and Linkedin. Using the social media in a proper way, we will be able to connect and interact with the clients. Social Media marketing is simple as to have a company blog, profile and pages through which we can publish the offers, articles and status about business products.

Here are some tips that may help you in social media marketing

Planning for business ideas before social media marketing is important. Set a plan to get the targeted audience through social media marketing.

When it comes to social media marketing, content is king. Make sure that your information is correct and applicable for users.

Brand Image
Proper use of social media enables you business value to build a brand image of your business.

Blogging is a way to share the business information to the targeted readers which helps in building your company brand value.

Lins to in or outside sources improves trust and realibility. If you think, your followers enjoy on the article, don't be shy about linking to them. Linking to others eventually helps in getting back some links in return.

Tracking Competitors
While promoting your business products, keep your eyes on the competitors, what they are doing for marketing. If your competitors are using certain social media tools and techniques that seems to be working for them, do the same thing, but do it in your way.

After the social media, the thing you should be careful is tracking of the data and visitors. Analytics may help in tracking of the data and visitors so that you can make further plans for better marketing.

4G service likely by September

4G services in Nepal

Nepali telecom operators might be able to introduce 4G service by September.

Nepal Telecommunication Authority (NTA) - the telecommunications sector regulator -- has made amendment to the existing Radio Frequency Policy, allowing telecom operators to launch 4G service. The draft of the policy, which is now at the Ministry of Information and Communications (MoIC), will be passed within next 10 days, according to MoIC Secretary Dinesh Kumar Thapaliya.

If the amendment is passed within 10 days, telecom operators will be able to launch 4G service within September.

Nepali telecom operators have been saying that they will be able to roll out 4G services within two months of receiving permit from the government.

“We are desperate to introduce 4G service in Nepal and enhance users' Internet using experience. I believe that we will be able to begin this service within two months after getting government's permission,” Simon Perkins, managing director of Ncell, told Republica.

It has been many months since the telecom operators Nepal Telecom and Ncell sought NTA's nod to launch 4G service. However, NTA was not in a position to issue permission without making amendment to the existing Radio Frequency Policy.

“We have made amendment to Radio Frequency Policy, allowing operators to roll out 4G service. The draft of the amended policy has been sent to MoIC for approval,” Purushottam Khanal, information officer of NTA, told Republica. “We are hopeful that the amendment will be passed soon by the ministry soon, allowing telecom operators to launch 4G service in Nepal.”

The revised policy has to be approved by the Radio Frequency Policy Committee under MoIC which is headed by Minister for Information and Communications Sherdhan Rai.

Officials say the fresh amendment to Radio Frequency Policy allows telecom operators to upgrade their service under 'technology neutrality' policy. This means that operators can launch 4G service with existing 1,800 MHz frequency which is being used to provide 3G service.

Officials of NT say it takes at least 3-4 months to begin 4G service after getting regulator's permission. “We can provide 4G service with our existing infrastructure for 3G. But we will need radio network equipment and core network equipment,” Dilli Adhikari, joint spokesperson of NT, said. “As the procurement process is lengthy, it will take at least 3-4 months.”

Adhikari, however, added that the process can be simplified by adopting 'fast track' provision envisioned in the recently amended Public Procurement Act (PPA).

Also Read: 4G Services in Nepal

News Source: Myrepublica

Monday, July 4, 2016

CAN Organizing CommTech 2016

CAN Federation

Federation of Computer Association of Nepal (CAN) is organizing CommTech 2016 from September 8-11 this year. As regard to this event, the stalls or sponsors will be open by Thursday, July 7, 2016 at Exhibition Hall, Brikutimandap, Kathmandu. In the exhibition, there will be the stall related to national and international mobile solutions, computer hardware, ISP's, Telecom, Broadband and Cable TV service provider, Security solutions, Launch/New products, wireless solutions, banking solutions, IT enabled services and solutions under the single umbrella for business promotion. The event will be fruitful for sharing ICT ideas, demonstration of the new products and services and exchange of information related to IT.

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