How can we utilize Social Media for Business Marketing?

If you are new to Social Media and want to promote business through it, this blog post might be helpful for you to understand the social media marketing. No doubt, social media is the biggest gift of modern technology in the present context of the world. Nowadays, it has been a part of our lifestyle or even if we get a minute time free from our busy schedule, we use the social media to keep up-to-date our-self.

As the new concept and ideas have been growing in the IT field, the use of Social media is also growing and in the context of Nepal, it has been a part of SEO or business promotion through online. We spend more than 25% of our online time on social media promoting content or business promotion matters.

Before we go deep into the social media tips and tricks, first we should know some key points about the social media, what is actually social media?

What is Social Media?

"Social Media" is a way to communicate in a group or single and interact online. It's a great platform for the people, companies and business organizations to create, share and exchange the business ideas, careers, pictures and feelings in online network. People can exchange their views, feelings and ideas through the media which are not possible through other media like Television, radio, newspapers or magazines.

As social media usage has become increasingly widespread, it has a large extent come to subjected to commercialization for business marketing. Through the social media, one can buildup the networks for sharing, learning, exploring, advertise, using for document memories and form friendship. Usually social media has the following features to its users

• User Accounts
• Profile Pages
• Friends, Followers, Groups, hashtags and many more
• News Feeds
• Notifications
• Information Updating, Saving, Posting, Uploading
• Like, Subscribe, Share and Comment sections
• Review, rating and voting systems

The most popular social media networks are

• Facebook
• WhatsApp
• Facebook Messenger
• QQ
• WeChat
• QZone
• Tumblr
• Instagram
• Twitter
• Baidu Tieba
• Skype
• Viber
• Sina Weibo
• Line
• Snapchat
• Youtube
• Linkedlin

What is Social Media Marketing?

Social Media marketing is the process or method of promoting our business or website through social media sites like Facebook, Twitter, Google Plus, Youtube and Linkedin. Using the social media in a proper way, we will be able to connect and interact with the clients. Social Media marketing is simple as to have a company blog, profile and pages through which we can publish the offers, articles and status about business products.

Here are some tips that may help you in social media marketing

Planning
Planning for business ideas before social media marketing is important. Set a plan to get the targeted audience through social media marketing.

Content
When it comes to social media marketing, content is king. Make sure that your information is correct and applicable for users.

Brand Image
Proper use of social media enables you business value to build a brand image of your business.

Blog
Blogging is a way to share the business information to the targeted readers which helps in building your company brand value.

Links
Lins to in or outside sources improves trust and realibility. If you think, your followers enjoy on the article, don't be shy about linking to them. Linking to others eventually helps in getting back some links in return.

Tracking Competitors
While promoting your business products, keep your eyes on the competitors, what they are doing for marketing. If your competitors are using certain social media tools and techniques that seems to be working for them, do the same thing, but do it in your way.

Analytics
After the social media, the thing you should be careful is tracking of the data and visitors. Analytics may help in tracking of the data and visitors so that you can make further plans for better marketing.